1. Describe in detail the image, and why you believe the company selected the brand elements (color, size, layout, character, etc.) that they did. Your analysis should include a brief description of the competitors and how your selected brand logo compares. In other words, why did they choose the brand elements that they did.
The Home Depot’s logo stood out to me because of the colors and simplicty. It pops out because of its bright orange color which makes it stand out and quick glance. The logo is bright and eye catching that makes people want to know what it is about, as well as having a simple lettering. Home Depot’s top competitor would be Lowe’s. Lowe’s logo is similar in the fact that it is simple with a solid color that quickly catches eyes. It is slightly different as it is in the shape of a house appealing to home owners.
2.Describe the target market (ie. what segments are being targeted)? How do you know this is the target market? Did the company make good decisions to reach the target market?
The Home Depot is trying target Generation X and Millenial males. We can tell this is the target market because of the bright orange color which is typically associated with construction and hands on labor. Seeing as the majority of what The Home Depot sells is associated with home improvement and renovations, I would say that this is a good segment to target. Being as they have a tendency to appeal to men the simplicity of the logo, can show them exactly what they will be getting when going into the store, what they want with easy disposibility. The font also appeals to the target market because the letters are more blocked than flowy, giving them a more masculine look. I think that the company made good decisions to reach the target market as it is eyecatching and easy to read.
3. Does it work? Why or why not? Any general observations?
I do believe that it does work as it is a very recognizable logo and the colors are always associated with the market they are trying to appeal towards. Although it is simple, men don’t tend to get attracted to the frilly updone logos which is also why the font works quite well with the logo. The contrast between the orange and the white also gives it a “get in and get it done feel”.
Alex Friesen 