Describe in detail how the business implemented the four P’s to add value and/or promote the product or service.
Price: Although the price of this product was not specified in the commercial, the Avocados from Mexico are advertising more about their product than about the price.
Product: The product is advertised through this commercial as being fresh and straight from Mexico to stand out against competitors.
Promotion: Through this commercial they are putting a spin on traditional produce advertisement and appealing to families through drawing them in through entertainment that appeals to younger audiences.
Place: Avocados are typically eaten at home with the family or in large groups at a party. This Avocados from Mexico ad targets just this. It advertises
Describe the target market (ie. what segments are being targeted)? How do you know this is the target market? Did the company make good decisions to reach the target market?
The target market segments that are being targeted are a younger family oriented group. We know this is the target market because the avocado is dressed up like a child and taken through the different aspects of parenting. This appeals to new families and provides entertainment to people of all ages. I think that the company did make good decisions with the target market as it makes people laugh while still explaining their product and advertising what they are offering to their target market.
Does it work? Why or why not? Any general observations?
I think that it did work, and I also think their choice as using the Super Bowl as their first platform of airing the commercial was extremely smart on their part. People of every single age and background watch the Super Bowl so they were able to appeal to a wide range of audiences. The humorous and obviously ridiculous side of this commercial are what made it such a success, because people are able to laugh while still learn about the product.
Alex Friesen 