9.2

Describe in detail how the business implemented the four P’s to add value and/or promote the product or service. 

Price: Although price was not a focus of the commercial one can conclude from the advertisement that you will be paying for the quality. There is a large emphasis on travel throughout and these people tend to be willing to pay a little more for good quality which is what Hydroflask is promoting.

Promotion: It is very clear from this commercial that Hydroflask products are made for adventures and people who aren’t afraid to get outside and explore and travel new places. Their commercial promotes this lifestyle through the activities showcased throughout and the lifestyles of the characters within it.

Product: Hydroflask products are well known for being a little bit more pricey but extremely high quality. This is no different in their commercial. A wide range of their products are showcased throughout from water bottles, to mugs to coolers. Hydroflask has branded their wide range or products to the curious and explorers of today.

Place: Like previously explained Hydroflasks are built to be outside and taken when traveling. This is showcased in the commercial through the constant location changes and the activeness of the actors. The place in this commercial is wherever your feet take you and where you choose to explore.

Describe the target market (ie. what segments are being targeted)?  How do you know this is the target market? Did the company make good decisions to reach the target market?

The target market that is being targeted through this commercial are young adults who love to travel and explore. We know this is the target market based on the people that were showcased throughout the commercial. I do believe that the company made good decisions to reach the target market as it is a quick-moving commercial that will keep that generations attention. Millenials and Gen Z are also a generation very fond of exploring and making memories with their loved ones, which is exactly what Hydroflask displayed through this commercial.

Does it work? Why or why not? Any general observations?

I do believe that it does work as it gets and keeps the attention as it is fast-moving and interesting to watch. It catches the eyes of Millenials and Gen Z because of all the location changes and the beautiful scenery showcased throughout the commercial. Today’s generation is going to change the world and we have the world at our feet to explore. Hydroflask did a great job portraying this and targeting their market.