Describe in detail the image, and why you believe the company selected the brand elements (color, size, layout, character, etc.) that they did. Your analysis should include a brief description of the competitors and how your selected brand logo compares. In other words, why did they choose the brand elements that they did.
Pillsbury’s iconic doughboy is recognizable all over the world by just about anyone. I think that the Pillsbury dough company did an amazing job with their iconic mascot and it is one of the main reasons their products are so recognizablee. Nestle tollhouse is a large competitor of Pillsbury as they aslo sell baking goods and supplies, Pillsbury stands out against them because of their inviting doughboy. The chose this huggable, chubby dough man because it is a friendly face to draw in family’s with a sweet tooth.
Describe the target market (ie. what segments are being targeted)? How do you know this is the target market? Did the company make good decisions to reach the target market?
The target market I belive Pillsbury is mainly targeting is family’s and older generations. People who love to bake tend to be in the Generation X to Baby boomer age range. This huggable little guy functions as a friendly face to draw in people looking to bake for their kids or grandkids. I think that the company did make good decisions to reach the target market because they are targeting a group of people who want to trust the ingredients and baked goods they are using. The very trustworthy and sweet face of the doughboy allows consumers to believe what they are using is safe and good for kids.
Does it work? Why or why not? Any general observations?
Because Pillsbury has been such a well-known company and their logo and doughboy is so recognizable I do believe their initial marketing strategy when they created the dough boy is working. Pillsbury having not changed their logo in in almost 60 years and still remaining ontop proves that their marketing strategy all those years ago was on point and still is today. Their doughboy is adorable, trusting and inviting to anyone looking to make their baked goods and meals for those special people in life.
Alex Friesen 