8.2

Describe in detail how the business implemented the four P’s to add value and/or promote the product or service. 

Price: The price of their product was not directly advertised in their commercial, however, Budweiser was appealing and targeting regular class Americans implying an affordable price to their product.

Product: Budweiser tends to be a well-known, popular beer here in America. Which is why they chose to advertise their product by showing their patriotism and what the American people are about. Although Budweiser can be seen as ordinary they are marketing to stand out and be different just like the American people.

Promotion: Budweiser chose to promote their product through the use of typical Americans and their everyday life. Budweiser wants to show us that Americans aren’t the worst and how everyone is unique and special, just like their beer.

Place: The SuperBowl tends to be an insanely broadcasted and watched event, meaning it reaches a wide range of audiences and this commercial appeals to both Americans and Non-Americans which is why Budweisers placement of where they chose to air this ad was very smart.

Describe the target market (ie. what segments are being targeted)?  How do you know this is the target market? Did the company make good decisions to reach the target market?

The target market is the typical middle-class American. We know this is the target market because all the individuals showcased and discussed in the commercial are just typical people living their typical everyday lives. I believe that the company did make good decisions to reach the target market as the majority of “typical” Americans watch the SuperBowl and may feel at times that they are not special and the world seems against them. Budweiser was able to draw eyes and keep attention through showcasing people just like the viewers and how what they’re doing truly is making a difference.

Does it work? Why or why not? Any general observations?

I believe that it does work because everyone wants to feel seen and noticed in a world where one can easily become lost. Budweiser directly targets the majority of the population with one commercial that makes it eye-catching right from the get-go. People want to feel special and accomplished and Budweiser is marketing through their beer we can.